Creating my Brand

Hi everyone!

Personally, I love digital media, communications and creating a brand. I believe it is very important to be passionate about your brand, especially when you will be dedicating so much work and time to it. That is why I have spent a lot of time and dedication in producing a brand design that I love.

I have had to change my mind a couple of times, and have gone through a couple of logo designs- but now I am ready to finally showcase the final concept.

Hope you enjoy this post!

xxNatalia

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Name of my brand:

Deciding on the name of the brand was very simple in comparison to the rest of the process. I first researched the names of many record labels and discovered that the names did not necessarily follow a pattern, and hence I had creative freedom for my brand.

Some examples of record labels I found were:

• Virgin Records

• Warner Music

• Universal Records

• Island Records

• Republic Records

• Red Hill Records

Those record labels which did not belong to a conglomerate such as Warner or Universal had a defined identity with a clear colour palette that most of the time reflected their chosen name. Therefore, I decided to do the same.

I chose the name "Afterglow Productions" because I wanted to have a brand that reflected, to some extent, my personal style. I am a big fan of sunsets, and especially how the sky looks after the sun has just disappeared. This is called the "afterglow". The term has aesthetic connotations and is also memorable and simple.

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First attempt at the design:

I discovered the website "Coolors" which allowed me to make colour palettes from an image. I had already made the "Welcome" post, using an image which I really liked. After inputting it into the website and editing some of the colours, I came up with this original colour palette:

Afterwards, I designed this logo using the WIX Logo Maker, and screenshotted it to use on my website.

Nevertheless, although I loved the fonts and logo design, I did not really like the colour palette as I have never really been a big fan of purple. I did think it looked clean-cut and professional, but I was not passionate about the design, and hence I decided to change it.

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Starting Fresh:

I decided that I did like the blue and the pink in the design, but that I was missing some orange or yellow tones, so I changed the logo to this one:

However, I realised that my brand looked more like a music video production company rather than a record label. That is why, despite the fact that I really like the icon I used in the previous logo, I decided to change it. After having a good look through the available logos in WIX, I found the actual logo that I have now. I decided the colour palette design was colourful enough, and hence made the logo fully black, as I did not want one colour to rule over the others, nor did I want to make the logo a triad as in the previous one.

The colour palette that I came up with was from another couple of images, based on the fact that I wanted blue, pink and orangy-yellow to be the basis of it. Here is the final result.

I am finally proud to say that I am happy with the branding result. This will enable me to happily invest time and dedication in the aesthetics of my blog and the general brand that I intend to generate.

See my next post about how I have implemented my brand design on my blog!

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